Mercury Marine and Beneteau strengthen partnership to offer award-winning Mercury outboards globally
Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced the expansion of its partnership with Beneteau on a global scale to, leveraging the leadership position of both companies, offer Mercury engines to Beneteau customers in 2021 models.
This announcement comes exactly two years to the day after Mercury Marine and Beneteau announced their agreement to offer Mercury engines with Beneteau in the North American market. With this partnership, Beneteau customers will be able to take advantage of purchasing even more competitive, higher-performance, premium-range quality engine boat packages.
"The relationship between Mercury and Beneteau has continued to grow in recent years and we are excited to offer Baneteau customers globally the opportunity to experience what has already been successful in the U.S.: two of the most recognized brands in the marine industry working together to offer a superior boat and engine package," said Marty Bass, president of Mercury Marine EMEA.
"We are very pleased to be able to expand our cooperation with Mercury Marine, offering our customers selected premium products to enhance the performance of our packs," said Luca Brancaleon, deputy general manager, brand and product strategy, Groupe Beneteau. "Demand for high-horsepower outboards continues to grow and Mercury has proven to be a good partner for Beneteau in North America and we are confident that this success will be repeated in other regions."
"I am very excited to have extended the partnership with Mercury Marine and we look forward to a long and successful one," said Yann Masselot, Beneteau brand director.
Beneteau customers can start ordering Mercury outboards in Beneteau packages right now and Beneteau packages with Mercury will be on display at upcoming European events.
About Mercury Marine:
Headquartered in Fond du Lac, Wis., Mercury Marine is the world's leading manufacturer of marine engines for recreational boating. As a division of Brunswick Corporation, $3 billion (NYSE: BC), Mercury supplies engines, boats, services, parts and accessories for recreational, commercial and government boating worldwide, powering boaters with products that are easy to operate, extremely reliable and backed by the most dedicated service network in the world. The portfolio of industry-leading brands includes Mercury and Mariner outboard engines; MotorGuide electric motors; Mercury MerCruiser and Mercury Diesel inboard and inboard engines; Mercury propellers; Mercury inflatables; Mercury SmartCraft electronics; Mercury and Quicksilver parts and accessories; Attwood marine accessory, Power Products, and Land N Sea marine accessory distribution. For more information, please visit www.mercurymarine.com
Headquartered in Mettawa, Illinois, Brunswick Corporation's major brands include Mercury outboards; Mercury MerCruiser and Mercury Diesel inboards and inboards; Mercury global parts and accessories including propellers and SmartCraft electronics; integrated power product solutions; MotorGuide electric trolling motors; Attwood, Garelik and Whale marine accessories; Land 'N' Sea, BLA, Payne's Marine, Kellogg Marine and Lankhorst Teselaar marine accessories distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club, NAUTIC-ON. More information at https://www.brunswick.com
The Group's historic brand, Beneteau, has been a pioneer in recreational boating since the beginning. With its world-leading ranges and iconic products, 45 models offering diverse high-performance capabilities. With a single idea in mind: to innovate in both boat design and processes so that as many people as possible can make their dreams come true. For this 2020-21 season Beneteau demonstrates this cutting-edge spirit by launching 5 new boats in the Oceanis sailboat range and the Gran Turismo, Antares and Flyer powerboat ranges. Read more about the new boats athttps://www.beneteau.com
About Groupe Beneteau:
Groupe Beneteau stands out in Europe and around the world thanks to its history and exceptionally diverse product range. Founded in 1884, the family-owned shipyard has evolved over time, from fishing boats to pleasure boating, and then diversified into new industrial sectors. The Group has developed unique skills and know-how. Groupe Beneteau's sailing and powerboat brands are: BENETEAU, JEANNEAU, PRESTIGE, LAGOON, EXCESS, FOUR WINNS, WELLCRAFT, DELPHIA, MONTE CARLO YACHTS, CNB yacht, GLASTRON and SCARAB. More information at https://www.beneteau-group.com/en/
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